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Viathermo - Simplifying technical products through motion graphics
Context
Viathermo develops and installs energy-efficient heating and building technology systems.
The Goal
We had to explain technical products in a way that felt simple, visual, and easy to follow. The challenge was to make the content understandable for people outside of the industry.
Strategy
Build a video format that translates real-life product context into easy-to-understand motion graphics.
Execution
For the campaign, we interviewed visitors at Messe Wien with simple guessing questions, then revealed the correct answers through our expert and Brand Face.
Distribution
The content was designed for social media, where technical explanations need to be understood quickly.
My Role
For this campaign, I directed a crew of 6 - videographer, camera assistant, gaffer, casting, logistics, and post production.
Viathermo - Simplifying technical products through motion graphics
Context
Viathermo develops and installs energy-efficient heating and building technology systems.
The Goal
We had to explain technical products in a way that felt simple, visual, and easy to follow. The challenge was to make the content understandable for people outside of the industry.
Strategy
Build a video format that translates real-life product context into easy-to-understand motion graphics.
Execution
For the campaign, we interviewed visitors at Messe Wien with simple guessing questions, then revealed the correct answers through our expert and Brand Face.
Distribution
The content was designed for social media, where technical explanations need to be understood quickly.
My Role
For this campaign, I directed a crew of 6 - videographer, camera assistant, gaffer, casting, logistics, and post production.
Date
Mar 2026
Client
Viathermo
Industry
Tech
Timeline
3 Months
The results in numbers
New clients converted within only one day.
New clients converted within only one day.
%
increase in booked customer calls.
%
increase in booked customer calls.
x
ROAS generated by optimizing the same organic concept for paid ads.
x
ROAS generated by optimizing the same organic concept for paid ads.
Under Nikolai's direction we managed to make viathermo understandable and engaging through social media. The interviews were clear, dynamic, and professionally enhanced with motion graphics.
Frederik Hermans
CEO
Viathermo
Under Nikolai's direction we managed to make viathermo understandable and engaging through social media. The interviews were clear, dynamic, and professionally enhanced with motion graphics.
Frederik Hermans
CEO
Viathermo