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AJ - Turning a landmark into Vienna’s biggest event.
Context
The Gloriette at Schönbrunn is one of Vienna’s most iconic landmarks - known for its incredible history and architecture.
The Goal
The goal was to create attention around an event location that already carried strong historical value, but had not yet been positioned as a modern nightlife destination.
Strategy
Build the campaign around the prestige of Schönbrunn and the exclusivity of entering the Gloriette after dark.
Execution
We built the content around a Brand Face who guided the audience through the Gloriette experience. This allowed the campaign to combine the luxury and heritage of Schönbrunn with a native social format that felt direct, human, and relatable.
Distribution
The campaign was designed as an organic social-first promotion system across TikTok and Instagram Reels.
My Role
For this campaign, I directed a crew of 6 - videographer, camera assistant, gaffer, casting, logistics, and post production.
AJ - Turning a landmark into Vienna’s biggest event.
Context
The Gloriette at Schönbrunn is one of Vienna’s most iconic landmarks - known for its incredible history and architecture.
The Goal
The goal was to create attention around an event location that already carried strong historical value, but had not yet been positioned as a modern nightlife destination.
Strategy
Build the campaign around the prestige of Schönbrunn and the exclusivity of entering the Gloriette after dark.
Execution
We built the content around a Brand Face who guided the audience through the Gloriette experience. This allowed the campaign to combine the luxury and heritage of Schönbrunn with a native social format that felt direct, human, and relatable.
Distribution
The campaign was designed as an organic social-first promotion system across TikTok and Instagram Reels.
My Role
For this campaign, I directed a crew of 6 - videographer, camera assistant, gaffer, casting, logistics, and post production.
Date
Jun 2025
Client
AJ Events
Industry
Events
Timeline
9 Months
The results in numbers
Organic views reached.
Organic views reached.
Shares across three reels.
Shares across three reels.
%
Sold out within 48 hours.
%
Sold out within 48 hours.