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neunerhaus - What does home mean to you?
Context
neunerhaus is a social organization supporting people affected by homelessness, poverty, and social exclusion.
The Goal
As part of the #überlebenreden campaign, the goal was to make the meaning of home feel personal and visible in public space.
Strategy
Build an interactive storytelling format around one simple question: “What does home mean to you?”
Execution
For the campaign, we placed a table in a public space with blank notes for passersby to fill out. The format invited people to pause, write down their thoughts, and become part of the campaign.
Distribution
The campaign was designed as a social-first awareness format that turned private thoughts from passersby into relatable content, giving the audience a personal entry point into the #überlebenreden campaign.
My Role
For this campaign, I directed a crew of 5 - videographer, camera assistant, photographer, gaffer, post production.
neunerhaus - What does home mean to you?
Context
neunerhaus is a social organization supporting people affected by homelessness, poverty, and social exclusion.
The Goal
As part of the #überlebenreden campaign, the goal was to make the meaning of home feel personal and visible in public space.
Strategy
Build an interactive storytelling format around one simple question: “What does home mean to you?”
Execution
For the campaign, we placed a table in a public space with blank notes for passersby to fill out. The format invited people to pause, write down their thoughts, and become part of the campaign.
Distribution
The campaign was designed as a social-first awareness format that turned private thoughts from passersby into relatable content, giving the audience a personal entry point into the #überlebenreden campaign.
My Role
For this campaign, I directed a crew of 5 - videographer, camera assistant, photographer, gaffer, post production.
Date
Nov 2024
Client
neunerhaus
Industry
NGO
Timeline
5 Months
The results in numbers
Organic views within the targeted audience.
Organic views within the targeted audience.
Authentic interactions.
Authentic interactions.
%
Average viewtime for the #überlebenreden main campaign.
%
Average viewtime for the #überlebenreden main campaign.
Extremely fast and precise execution - we were very impressed with the result.
Agnes Schillhuber
Social Media Expert at neunerhaus
neunerhaus
Extremely fast and precise execution - we were very impressed with the result.
Agnes Schillhuber
Social Media Expert at neunerhaus
neunerhaus