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Unscene - YOU CAN'T UNSEE IT
Context
Unscene is a Vienna-based streetwear brand built around an artistic art direction and the idea of creating pieces that feel impossible to ignore.
The Goal
We had to build recognition for a new fashion brand in a crowded streetwear market.
Strategy
Build the campaign around founder storytelling and the visual world of Unscene.
Execution
We combined founder-led storytelling for high-funnel attention with a high-end campaign shoot on the brand channel, designed to move the audience from awareness into conversion.
Distribution
The campaign was designed as an organic social-first content system across TikTok and Instagram Reels.
My Role
For this campaign, I directed a crew of 9 - videographer, photographer, camera assistant, gaffer, makeup artist, casting, logistics, and post production.
Unscene - YOU CAN'T UNSEE IT
Context
Unscene is a Vienna-based streetwear brand built around an artistic art direction and the idea of creating pieces that feel impossible to ignore.
The Goal
We had to build recognition for a new fashion brand in a crowded streetwear market.
Strategy
Build the campaign around founder storytelling and the visual world of Unscene.
Execution
We combined founder-led storytelling for high-funnel attention with a high-end campaign shoot on the brand channel, designed to move the audience from awareness into conversion.
Distribution
The campaign was designed as an organic social-first content system across TikTok and Instagram Reels.
My Role
For this campaign, I directed a crew of 9 - videographer, photographer, camera assistant, gaffer, makeup artist, casting, logistics, and post production.
Date
Mar 2025
Client
UNSCENE
Industry
Fashion
Timeline
14 Months
The results in numbers
Organic Views reached.
Organic Views reached.
Followers in less than 2 months gained.
Followers in less than 2 months gained.
€
In sales within less than 48 hours.
€
In sales within less than 48 hours.